Our extensive product range, our capacity to launch new products and our determination to distinguish ourselves from the competition all call for a focus on our most important products, known as our STAR range. This is a specially developed line of veterinary medicinal products that provide our customers with an economic and/or technical added value.
This added value may consist of superior properties in terms of effectiveness, stability, ease of use, indication range, milking or slaughter withdrawal times, possibilities for use with multiple animal species, etc.
To support the local sales divisions, we have set up a special International Marketing department that is responsible for setting up and coordinating STAR product market launches and follow-up activities. This strategy has proven to be very successful in the past years and we currently generate 30% of our turnover from products in our STAR range.